6 Label Tips for Bottle and Food Products

As a consumer, you may feel that some products seem to jump at you while walking through a store while others grow old on the shelf. A professionally designed label can make a great impact on the success of not just the product, but the brand itself. With consumers making their decisions in a split-second based on the looks alone, it can be tough for a brand to catch the attention of the consumer in such a short time.

You perhaps consider that you only need a graphic designer to start with premium-quality product labels, but this is just the first step to the entire process. Packaging and labeling make direct contact with the consumer that holds, preserves, protects, distinguishes, and/or facilitates the commercialization and handling of the product.

Hence, businesses must make efforts to create attractive packaging/ labels to convince their consumers that their products are worth buying. Below are the 6 label tips for bottle and food products that will inspire consumers to make the purchase.

1. Know Who Your Buyers Are

Which demographics are you targeting? The more you learn about your buyers, the easier it will be for you to design your product labels. Determine their gender, age, location, ethnicity, lifestyle, occupation, educational levels, etc. to think through their shopping motivations.

2. Choosing an Accurate Label Size

How would you know what sort of packaging would best suit your product? While you are producing bottle and food products, there are several lid label sizes around that you can use for round tins. Before you place an order, determine if you are following the industry standards? Is your label visually catchy? Can you share crucial details of the product on it? Is the label covering up your product’s packaging?

The best approach is to get started with the most popular sizes and shapes. Professional services like MakPrinting can assist you with accurate label sizes and shapes you are interested in.

3. Finding The Right Label Material

Several label materials are available for product packaging. Businesses can choose the perfect labeling materials based on the type of products they intend to market. For instance, bottle and food products may choose waterproof labels, as it holds up moisture, sticks well on glass, and looks outstanding. At MakPrinting, businesses can choose from more than 40 different labeling materials for use with different types of boxes, bottles, containers, and more.

4. Start With A Food & Bottle Label Template

When working on your product's label, start with a label template. Configurations may vary between different services; therefore, ensure to start with a template provided by your service provider. Perforations or Diecuts, for instance, may have slightly different dimensions. Although they may appear similar, even the smallest mismatches could be glaring while you intend to peel up the label.

MakPrinting offers access to an extensive range of label templates, available in several formats. Choose the one that best suits your bottle or food products, share the proofs, and an expert will immediately assist you in this regard

6. Work On The Design

Although you may have access to a labels template for hassle-free label printing, the design may shift as it feeds through the printer. To ensure the design you have picked prints well, it is crucial to follow some artwork tips. For this purpose consider hiring label design services.

Wrap-around labels are best suited for bottles, jars, and food containers. Therefore, it is vital to take note of overlaps and folds. Measure how much of an overlap you would have and consider adding it to your design. It helps keep crucial text and design out of the particular section.

7. Designing The Label

Keep in mind the aspect of ‘exclusivity’ while working on the Food or Custom Bottle labels design, and it must match the style of your brand. Ensure to come up with a label that evokes your shopper’s spirits and moods right away.

Adding images and graphics to the labels enhances your product’s traits. It helps consumers quickly associate between the product and things they find crucial. Add a close-up of the texture, image of your product, or an illustrative sign to signify the flavor in your bottle or food product.

Hire Professional Label Printing Services?

Creating point-of-sale product labels is an involved job, MakPrinting can assist you through the entire process to make it all smooth and professional. Get in touch with us today to create stunning labels that will aid your exclusive handmade items to fly off the shelf in no time!